Starting a life coaching business can be a daunting task. There are a lot of points to consider and phases to go through in order to launch a business like that. One of those tasks is building a website for your business. A good functioning website will help clients accomplish their personal and professional growth that they are striving for by offering your life coaching services online. But how will you go about doing it? Fret not. Here’s a handy guide on how to build a life coaching website that will launch your career towards a successful path.
A) Use an Ecommerce Website to Build One for Yourself
Lucky for us, now there are plenty of ecommerce websites available on the internet that offer you the solution to your website making problems. One of those websites is Shopify. It is ranked in the top ten as one of the best websites that can assist you in launching your business online. With an easy to understand interface and simple instructions, you will have your coaching website up and running in no time. Shopify will help you in designing your website with its various themes, that are easily customizable. Therefore, you have a complete control over your website’s look and feel.
B) Choosing and Setting Up Your Domain Name
Selecting the right domain name for your life coaching business website is crucially important. After all, just like your personal name, this is how people will find you and your business. It will be the front door of your online business website. Your domain name permits legitimacy and efficiency to your life or business coach website. It incites people to look more into the services that you are offering. It will also make people who look you up on the internet, become your potential customers. Your domain has to be appropriate to your business and the services that you give. Moreover, it is advisable to use your own name as your domain name, when it comes to a business or life coach website. Shopify will help you in setting up your domain name with easy steps.
C) Focus On Appealing to Your Perfect Client.
The interest of your target audience matters a lot. In order to attract the perfect client you should be aware of the techniques and tactics you should implement in your website. Your clients would want to be assured that they are making the right decision by coming to you. They would want to know how your coaching will help them and be worth their financial investment. Make sure you mention on your website the benefit of your services and the difficulties that you will help them defeat. Make sure to connect with your audience.
D) Create an ‘ABOUT ME’ Page with Your Picture
In order to further connect with your clients, it is advisable to have a separate page on the website where you talk about yourself. This will show your visitors that you are a genuine person as well as a coach. Potential clients would want to know more about the person they are hiring as their coach. Therefore, your qualifications and your credentials matter a lot. Furthermore, adding some personal information about you and your personality will help visitors to identify with you. Plus, including photos and videos of you will help potential clients to create a trustful bond.
E) Prices and FAQ
Hiring a life coach could be a scary and vulnerable process for some people, hence having all of the important information available on your website is crucial. One of that information is the price of the services you offer. Do have a page where your charges and packages that you present are listed. Additionally, having a FAQ (Frequently Asked Questions) page will also help potential clients by answering any doubts that they might have before hiring you. It will calm their nerves and put their mind at ease regarding the whole process.
F) Some More Things to Consider
Here are some minor but vital things to consider while building a life coach business website. Make sure that all of the links on your website work. There is nothing more worse than a potential client browsing your website and the link they click on does not work. Keep a regular check of your website’s structure. Moreover, your website should be mobile friendly and responsive since majority of the people use cellphones and tablets to browse online. Your website should have a simple design that is easy to understand, with an easy to spot logo and banner representing you and your services. Moreover, it is of the utmost importance that your visitors can easily contact you. Leave your contact information, which should be specifically for your business, in order for potential clients to reach you.
In conclusion, when creating a business or life coaching website, it is always best that you provide your consumers with an easy to navigate website. A place where they can find information about what type of coach you are, what you can do for them, and how much will your services cost them. If you plan it out correctly then there is nothing stopping you from launching a successful life coaching website.
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