We live in times where online impression plays a crucial role in the success of any business. A lot of people these days tend to look for the services of life coaches. Life has become so hectic that it is quite easy to feel overwhelmed and lost. At such times, you need someone to guide you through all the troubles and provide you with solutions to your problems. No one thinks about going to a life coach as something embarrassing now. Thus, it is quite a lucrative career option.
If you are an accredited life coach, you will not find it difficult to win the trust of your clients. However, having a website would make a world of difference as it will make it easier for you to land new clients. Therefore, knowing how to make life coach business websites is something you need to give attention to.
Selecting the right platform
Every ecommerce website requires a suitable platform which decides how your website would appear to your users. You would want to make sure that you have an easy-to-navigate website which also manages to impress your visitors with its aesthetics and themes. Using Shopify to set up Ecommerce websites will make things feasible for you. The platform has a user-friendly interface. Therefore, it would not be difficult for you to build the website even if you are not aware of the technicalities.
The ecommerce solution also makes it easier and convenient to manage your business since it offers everything on a single platform. Thus, if you are looking to make a life coach business website, you will find Shopify to be a suitable option for the purpose
Include a call to action
The homepage of your website needs to feature a clear call to action, which is visible. You can ask your visitors to take a look at a complimentary session that you offer. This call to action needs to stand out and attract the attention of your visitor the minute he lands on your page. This will increase your chances of making the visitor your client since he would get an insight into the type of services you offer.
It is also a good idea to make it easier for visitors to communicate with you via your website. People prefer life coaches who are easily accessible.
Make your site search engine optimized
It is crucial that your site features on the top in the search engine ranking list. This increases your visibility and thus enhances your chances of reaching out to new people. Online searches prove to be quite an effective referral program.
Therefore, ask your clients to write reviews of your services on various platforms, making sure that the external sites are linked back to your website. Your website should feature testimonials and publications that highlight the accomplishments you have managed to achieve in your field.
Building a sales funnel
Building sales funnels increase your chances of generating sales from potential clients. For instance, if a potential client reads a blog post featured on your website, give him the opportunity to subscribe for emails related to the content. Communication via emails will build trust between you and your potential clients, and he would be encouraged to think of you when he needs a life coach.
Make a striking first impression
If there is one thing you need to know about the online world, it is that the first impression is more often not the last impression. If your visitor is not impressed with your site, he is unlikely to think about availing your services. Therefore, it is crucial that you win potential clients over from the first sight of your homepage. Feature pivotal information and images on the homepage, such that the visitor would be prompted to dig deeper into the site. The website needs to be captivating and engaging.
People looking for life coaches are often going through some sort of crises. Therefore, they are looking for clear cut solutions. Your website needs to give your potential clients the impression that you understand their pain points. They need to get the idea that you would be able to solve their issues. People turn to life coaches looking for answers, and your website needs to give them the idea that you are capable of providing them what they are looking for.
Have a mobile-friendly website
These days, people usually use mobile phones for browsing the internet. If your site is not optimized for mobiles, you might end up losing a lot of potential clients. Therefore, ensure that you have a small-screen friendly content that your clients would be able to view easily.
Form a connection
Life coaching is all about building connections with your clients. Your client is entrusting you with considerable responsibility for their life. This can only be possible if they trust you and feel some kind of bond with you. Ensure that you manage to form a deep connection with your potential clients via your website content.
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