Creating an online store for free or paid option comes with a lot of luxuries. First, your business does not go to sleep. You continue making sales around the clock. Secondly, you can reach out to a wide range of customers than you would in a brick and mortar store. While these benefits are a good thing to celebrate, several limitations exist which if unchecked can lead to failure. This includes reliable hosting services and extensive marketing. Also, following fantasy in your niche can lead to errors that will claim your online business. Hence, for you to succeed, you need to avoid the following 4 errors in your online store:
Ignoring a business plan
If you are among those who think creating an online store is easy. And that all you need is to find a host offering paid or free web building option and a product to start selling. Or that You do not have to waste your time thinking about the next course of action you should take. You think so? The source of any failure is lack of a plan. Any business regardless of its size or type requires a business plan.
You need to know your target customers, the best products to offer to them and how much you should charge for it. Missing a plan is like building a huge pork centre in Saudi Arabia. The next thing that will happen to you is an immediate closure. So, if you want to succeed while selling online, always develop a business plan.
Failing to market
The online arena is the largest market. However, if you think that by creating an online store you have an opportunity to make sales and that customers will start buying from you without any additional efforts. You are deceiving yourself. Like in the physical arena, your online success anchors on the ability to convince the customers that you are the top brand. Hence, it means you must concentrate on marketing your products and services to secure sales. To imagine that customers will come your way without any marketing is the best formula for making zero sales. Thus, marketing and branding are crucial activities that you must invest in if you will earn success in your online store.
Not giving customer services a priority
If you do not know, customers are the stream that flows revenue in your enterprise. They are the determiner of how long your business will be in existence. Thus, they are a valuable asset of your venture. For this reason, the success of your entity lies in how you treat your customers. Fair treatment means continued selling.
The opposite is also true. Poor customer services equal low sales. As a wise entrepreneur, concentrating on customer services can be a perfect move. The statistics show that customer service is the next big thing in the competitive battles. In the future, organizations offering the best customer services will emerge the winners in their niche. Hence, regardless of whether you are running a free online store or a paid one, you need to prioritize your customer services.
Not paying attention to the new trends
You might think that creating a free online store secures you from the effects of new trends. If you are conscious, you can ascertain that websites and online stores are dynamic. They change from time to time to fit with the users and customers preferences. As a webpreneur, you need to pay attention to the trends taking place in your niche. Also, you must be ready to adopt them. Failure to do this will lead to failure of your business eventually.
In a word, when running or creating a free online store, always avoid these errors to achieve success.
Why is Shopify the E-Commerce Platform of 2020?
There is little doubt why many entrepreneurs are drawn to the e-commerce space. The allure of digital retail has become irresistible as the numbers speak loud and clear. The US market alone is a $220 billion market and growing at 17 percent year over year.
No matter which part of the globe you are branching out to the e-commerce space seems like a good idea. If you opt to start an online business, we highly recommend Shopify as an e-commerce platform to power your business especially if you are a startup.
Benefits of powering your online store using Shopify:
Minimizing cost is a big factor with any business startup. Setting up an online store is easy and affordable. For a minimal fee, you have access to powerful web building tools as well as Apps that help your business thrive. Your investment in using Shopify will carry your business much further compared to any other platform just because it is fast and reliable.
2. Presentation is everything
In an online landscape where competition is stiff, you do not want your store to come up as looking shady or deficient in any way. When using Shopify, this is the least of your worries as Shopify has plenty of fantastic themes. Ten themes are free, and more than 50 premium web themes can be bought at an affordable rate. With Shopify, you are guaranteed a professional, aesthetically pleasing and customized website that provides an excellent user experience.
3. Powerful marketing tools
Shopify is a marketing beast that allows any startup to spread the word quickly, aggressively and all at a low cost. This is because Shopify’s basic package includes marketing tools such as SEO features and advanced e-commerce analytics that inform you where your store’s traffic is coming from.
For instance, your analytics may reveal that customers are finding you through online searches. You could act on this information by creating a blog series with pertinent information about your specific product including educational material that makes you an authority on the subject.
Other marketing tools on Shopify include:
- Discount codes
- Custom gift cards
- Social network integration
- Target email marketing
- Store analytics
If this is not quite enough for your marketing plan, you can opt to get some great Apps from Shopify’s App store. These Apps include advanced marketing features such as:
- A custom pop-up window, to capture emails
- Affiliate sales tracker
Shopify also hosts your online store with fast speeds and reliable uptime of up to 99.98 percent. These is but a tip of the iceberg when it comes to the feature-packed Shopify e-commerce platform.